203. How to Setup Your Small Business With SEO with Julia Bocchese

In this episode, we talk about...

  • The importance of owning content and not relying solely on social media
  • Factors that most people don’t think about but make a huge difference with SEO - site speed, navigation, file types, title tags, meta descriptions
  • How supplemental written content can amplify YouTube videos, podcasts, etc & what information to give Google about content it can’t hear
  • H1 - blog post title - don’t ever change!, H2 - main topic, H3 - subtopics - used for listicles, etc

Links mentioned in the episode:

  • Keysearch 
  • Google Analytics
  • Google Search Console

About our guest:

Julia is an SEO Consultant and Pinterest Strategist for creative small businesses. Her goal is to make SEO and Pinterest strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically. She lives in Philadelphia with her Siberian Husky sidekick and her new husband, and on the side, she runs a travel photography site and goes to grad school for history to study Vikings.


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