225. 4 Ways to Stand Out in Your Marketing Leveraging Audio

In this episode, we talk about...

  • Lindsay’s journey as the self proclaimed “accidental entrepreneur” - from professor to service provider to SaaS founder
  • Her Saas business - Hello Audio - a platform that allows people to listen to courses through a podcast feed
  • 4 ways to leverage audio to stand out
  • 1- recording audio as a workbook guide
  • 2- record events
  • 3- private podcast feeds for a launch / masterclass
  • 4- onboarding for new team members
  • Lindsay explains how the audio shows up and how listeners gain access

Tools mentioned in the episode:

  • Hello Audio
  • Member vault 
  • Kajabi
  • Teachable
  • Zapier
  • Acast

About our guest:

Dr. Lindsay Padilla is the ex-professor-turned-entrepreneur behind On Course Social, the dynamic prompt calendar tool, and Build a Better Beta, an online program that helps experts and educators alike launch their first courses quickly and easily. She is also the CEO and co-founder of Hello Audio, which takes your content and creates private audio feeds to make consumption easier for your people!


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