Episode 027: Danetha Doe – Keeping Track of Your Money



(1:24) Introducing Danetha
(2:20) Past financial management issues
(4:57) What led to Danetha’s current business structure
(8:20) YOU have to care about your finances
(9:23) Why people come to Danetha
(11:41) Step 1: organize
(12:53) Danetha’s recommendations for personal and business finances
(14:02) Step 2: daily routine
(16:07) Step 3: weekly bookkeeping date
(19:39) Financial freedom is a journey
(20:39) It’s easy!
(21:28) Danetha’s best financial investment
(23:27) Worst financial investment: expensive schooling

I didn’t realize that there is seasonality with business – there are times of the year when you make money and times of the year when money is a little bit tighter.
— Danetha Doe
No one cares more about your money than you do. It’s like going to the dentist. Yes, they care about your teeth, but you need to be the one who is doing the daily crushing and flossing. Same with your finances – you are ultimately the best person to make those decisions for you and your finances.
— Danetha Doe
Waiting for tax season to look at your finances is like waiting until after you’ve gotten your report card to then study for the exams.
— Danetha Doe




Danetha Doe is an accountant and money coach for women entrepreneurs. After working with Danetha, her clients increase their earnings anywhere from $1,000 to $20,000 per month. Named one of the Top 40 under 40 accountants by CPA Practice Advisor in 2015, Danetha is the creator of Financial Foundations, the #1 accounting training program for women entrepreneurs. Danetha has appeared on Huffington Post Live with Suze Orman and was named a next-generation accountant by Xero and Quickbooks. From homeless to building a successful business, and now a member of the elite accountant mastermind group, 7-Figure Firms, Danetha is passionate about helping women feel empowered about their money.


Danetha’s Website