Episode 039: Ed Troxell – Plan a Great User Experience

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TOPICS:

(1:04) Introducing Ed
(2:01) Business before systems
(2:57) Motivation for organization
(3:30) Step One: organization
(6:15) Step Two: design
(10:21) Step Three: testing and feedback
(14:34) Valuing user experience
(17:35) Best financial investment
(18:36) Worst financial investment
(19:44) Finding Ed

Look at feedback as your strengths and opportunities. Don’t look at them as failures and wins.
— Ed Troxell
A happy customer starts with you and what you’re willing to put out there.
— Ed Troxell

RESOURCES:

Book Recommendation: Value Proposition and Design

GUEST BIO:

Ed Troxell is a Bay Area native who is known as the guy that makes technology Stupid Easy® –Helping streamline startups & small businesses. Ed has worked for and alongside small businesses for the past 10+ years covering sales, marketing, advertising, social media, web design, tech support, customer service, and mapping out the user experience (UX design).

WHERE YOU CAN FIND HIM:

www.edtroxellcreative.com
www.stupideasy.com
Ed’s Facebook Page