(:31) Intro – Systems Saved Me Summit
(1:53) Meeting Erika
(4:44) Business before funnels
(7:12) Driving force
(9:16) Webinar steps
(16:27) Automated webinar
(18:40) Audience awareness
(21:35) Free content
(23:46) Best financial investment
(25:18) Worst financial investment
(29:42) Finding Erika
Erika Sheffer has 9+ years of entrepreneurial experience in e-commerce, marketing, sales & small business. Erika has worked in marketing and branding for varied industries from the restaurant + hospitality industry, health & fitness industry, and collaborative PR work with recognized brands such as Bloomingdales, Cotton, Inc., Shopbop.com, Health Warrior, Urban Remedy, Schick Quattro, Soho Beach House, Plastics Make it Possible, VOGA Italia and many more.
Erika specializes in helping entrepreneurs uncover their zone of genius and implement purposeful marketing strategies and sales funnels so they can work smarter, not harder. Erika mentors her clients in a holistic way through her signature programs.
Erika lives in Charlotte, North Carolina with her husband Kyle and their two rescue pitbulls, Olive and Mila. She loves to do CrossFit, explore the city, hit up the nearest taco joint, and stay active with her family.